What Is a Discount Broker : Who Is the Best Discount Broker in India and Why ?

Discount broker is a 10 year old term in India. It means a broker who offers the lowest brokerage for the transactions related to equity, commodities and currency. The difference between the full time brokers and discount brokers is basically the brokerage and margin level. Also there are additional services or value added services which both brokers offer in their own ways.

The key factors that separate all of them are brokerage charges, margin level offered, online platform, added services and customer service. In all these key factors the present leader in the market is Zerodha. Zerodha has more than 24.7 lacs active trading accounts. It has an advanced AI technology based software for trading as well as technical and statistical analysis. It has tied up with trading view and IQ chart for chart display and analysis. It provides free equity delivery and charges only 20 Rs. per transaction or 0.03% of the volume whichever is lower for all other transactions. Zerodha also provides Algo trading software Streak, News and knowledge through Pulse, education on finance through Varsity and mutual fund related investments through Coin. All this services are linked to one single DEMAT account. Zerodha 24/7 customer service and AI chat service for assistance. It provides the user with a tradebook at the end of the trading day with a detailed breakup of all the transactions. You get your profit and loss book and record of every transaction till date under one platform named KITE which is the same software for trading.

Hence Zerodha is one of the most advanced discount brokers in India and is currently the TOP DISCOUNT BROKER IN INDIA with a 10% clientele base among the 40 million active trading accounts in India.